Pınar > Our Story

Pinar brand was established in 1973 together with the Pinar Dairy business, and positioned itself as a leading brand in the food industry and offering products for those who are looking for the highest quality.

The story of Pinar starts from an entrepreneur seeing the waste of fresh milk and acting on this problem. Selcuk Yasar took the initiative to start a dairy factory and saved the fresh milk which was poured down to the rivers as there wasn’t enough purchasing power. This way, he started the pasteurized dairy industry, producing long-life pasteurised milk in Tetrapak packs and distributing them to the whole country