Pinar brand was established in 1973 together with the Pinar Dairy business, and positioned itself as a leading brand in the food industry and offering products for those who are looking for the highest quality.
The story of Pinar starts from an entrepreneur seeing the waste of fresh milk and acting on this problem. Selcuk Yasar took the initiative to start a dairy factory and saved the fresh milk which was poured down to the rivers as there wasn’t enough purchasing power. This way, he started the pasteurized dairy industry, producing long-life pasteurised milk in Tetrapak packs and distributing them to the whole country+More
The Pinar ethos has always been to introduce the products as a source of health, taste and innovation. Generations have grown up over the years identifying the Pinar name under the Spring of Life concept. As this Spring has emerged, grown and developed, so too have the three elements of health, taste and innovation, which have stayed at its core.
Over the years, it has produced an extensive range of products to meet growing consumer demand in the dairy, meat and soft drink sectors.
In Turkey the Pinar name is known for its innovations. It has introduced many firsts to Turkey such as; the first long life milk, packaged water, cream cheese, pasteurised cheese and integrated meat plant.
The trust in the Pinar name has now spread beyond Turkey’s borders to a wider range of destinations, including UK, Germany and countries in the Middle East and Turkic Republics.