Since its establishment in 1973, PINAR has positioned itself
as a leading brand in the food industry and offers select products
for those discerning consumers who are looking for the highest quality.
OUR STORY
OUR VALUES
Prioritising consumers and customers, operational excellence, human resources, ethical stance, environmental and social responsibility.
OUR SOCIAL RESPONSIBILITY
We continue our tradition of contributing to training, education, sports, culture
and art in order to increase the quality of life for our consumers.
SUSTAINABILITY
Our sustainability strategy is supported at the highest management level, expanding throughout our value chain operations.
ABOUT YASAR GROUP
Yasar Group dates back to 1927 when Durmus Yasar set up his first shop in Izmir, which sold marine supplies and paints.
A few years later in 1945, his son Selcuk Yasar joined him to set up Yasar Group in 1945.
